Long suspected

“There is now scientific proof for something people have long suspected – beautiful women make men stupid. Canadian researcher showed men pictures of conventionally pretty or not-so-pretty women. The men rolled dice – and were told they could either receive $15 the following day or $75 after waiting a few days. The men who saw the pictures of the beautiful women were more likely to take the $15 – proving, researcher say, that men stop thinking about long-term consequences once love chemicals kick in. By the way, the same test was done on women – and attractiveness had no effect on their thinking processes. It seems as though beautiful women cause a man’s limbic system to fire up (emotional charge) while his prefrontal cortex (PFC) heads south leaving the judgment area of the brain vacant. Las Vegas knows this principle very well. Casinos have beautiful waitresses dressed in low-cut, short dresses serving free alcohol – both lower PFC activity. No wonder the house has the edge.”

- Daniel G. Amen, The Brain in Love, p 54.